Jungle Brothers Kombucha
Project: Visual Identity
Tutors: Annik Troxler, Philipp Stamm
alternative to alcohol. As a self-initiated rebranding project, I contacted the owner to better understand their brand. The proposed visual identity references the micro-organisms (‘bugs’) in the fermentation process, creating a playful visual language. The visual identity is built around the bottle label since this is the main touchpoint for customers. Additional recipe cards and a folding poster flyer were created, as well as a redesign of the website landing page and business cards. The project resulted in a cohesive visual identity with abstract and colourful elements.